Privacy Policy

Effective Date: 1/1/2025

 

The Carolina Appraisal Group (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and services, including our WEIC One Client Management System (“WEIC One”).

 

 


1. Information We Collect

We may collect the following types of information:

A. Information You Provide Directly

  • Name, phone number, email address, and mailing address

  • Property address and appraisal request details

  • Payment and billing information (if applicable)

  • Any information submitted through contact forms, quote requests, live chat, or email correspondence

B. Information Collected Automatically

  • IP address and browser type

  • Pages visited and time spent on our website

  • Cookies and tracking technologies to improve site performance and user experience

C. Communication Data

  • SMS/text message history related to your appraisal request

  • Call logs and voicemail recordings (if applicable)

  • Email communications stored in WEIC One


2. How We Use Your Information

Your information may be used for:

  • Processing appraisal requests and scheduling services

  • Communicating with you about your order or inquiry

  • Delivering appraisal reports and related documentation

  • Internal recordkeeping and compliance with industry regulations

  • Improving our website, services, and client experience

  • Sending appointment confirmations, reminders, or updates via email/SMS


3. How We Store and Protect Your Information

  • All client data is stored securely within WEIC One and related systems.

  • We limit access to your information to authorized personnel only.

  • We implement industry-standard security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal data.


4. Sharing Your Information

We do not sell or rent your personal information to third parties.
We may share your information only in the following situations:

  • With vendors and service providers who assist us in delivering services (e.g., scheduling, payment processing, IT support)

  • As required by law, court order, or regulatory authority

  • To protect our rights, property, or safety, or that of our clients or the public


5. Data Retention

We retain your information for as long as necessary to:

  • Complete your requested services

  • Meet legal, tax, or regulatory requirements

  • Maintain business and appraisal records as required by industry standards


6. Your Rights

You have the right to:

  • Request a copy of the personal information we hold about you

  • Request corrections to any inaccurate or incomplete data

  • Request deletion of your personal information, subject to any legal obligations to retain it

  • Opt out of receiving marketing communications


7. Cookies and Tracking Technologies

Our website uses cookies to:

  • Improve site functionality and performance

  • Analyze visitor behavior for website optimization

  • Remember your preferences for future visits

You can control cookies through your browser settings, but disabling them may affect site functionality.


8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.


9. Changes to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with a new effective date. Your continued use of our services after any updates constitutes acceptance of the revised Privacy Policy.


10. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

The Carolina Appraisal Group
Phone: 803-534-5554 
Email: Info@carolinaappraisalgroup.com